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Introduction to Influencer Marketing Benefits of Influencer Marketing Types of Influencers Finding the Right Influencers Creating an Influencer Marketing Strategy Measuring and Optimizing Campaign Performance Introduction to Influencer Marketing Influencer marketing is a form of social media marketing that involves endorsements and product placements from influencers—individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. This marketing approach leverages the reach and credibility of influencers to promote brands and products to a wider and more targeted audience. Influencers can be found o