Table of Contents What Are Internal Links? Why Internal Linking Is Critical for SEO My Blog Traffic Before & After Smart Internal Linking How to Build an Effective Internal Linking Strategy Avoid These Common Internal Linking Mistakes Let’s start simple. An internal link is a link from one page of your website to another page on the same website. That’s it. But don’t let its simplicity fool you—this small detail can have a big impact. If you’ve ever linked a blog post to another article you wrote, congrats, you’re already doing internal linking! Why Internal Linking Is Critical for SEO Here’s why internal links matter way more than most bloggers realize: They help Google discover your pages. Internal links create a clear map for Googlebot to crawl your site efficiently. They spread link equity (or "link juice"). Pages with more links pointing to them tend to rank better. They improve u...
