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- Introduction to Social Media Marketing Effective Strategies for Social Media Marketing Tools and Platforms for Social Media Marketing Measuring Success in Social Media Marketing Current Trends in Social Media Marketing Introduction to Social Media Marketing Social media marketing is a powerful tool for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you're not on platforms like Facebook, Instagram, and LinkedIn, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. At its core, social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishin