Table of Contents Why I Decided to Audit My Old Content The Step-by-Step Cleanup Process Lessons Learned From the Process What Happened After the Cleanup Tips for Your Own Content Cleanup Why I Decided to Audit My Old Content I’ve been blogging for years. Like most bloggers, I started writing whatever I felt like, whenever I had the time. No keyword research. No structure. And definitely no SEO in mind. Fast forward a few years, I had over 200 blog posts... and my organic traffic was tanking. That’s when it hit me: old content can become SEO deadweight. I realized that Google might be crawling and indexing pages that provided no value, dragging down the authority of my entire site. So, I decided to do what most bloggers avoid—cleaning up old content. Painful? Yes. Worth it? Totally. The Step-by-Step Cleanup Process 1. Export All Blog Posts to a Spreadsheet I used a simple plugin to export every post title, URL, date, and word count. This ga...
