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Email marketing is a powerful tool for businesses to connect with their audience and drive conversions. However, to ensure the effectiveness of an email marketing campaign, it is essential to track and analyze key metrics and key performance indicators (KPIs). By understanding the conversion rates and open rates of your email campaigns, you can optimize your strategies and improve results. In this article, we will explore the importance of email marketing metrics and KPIs, focusing on conversion and open rates. Understanding Conversion Rates in Email Marketing Conversion rates in email marketing refer to the percentage of recipients who take a desired action after receiving an email. This action could be making a purchase, signing up for a newsletter, or downloading a resource. Tracking conversion rates is crucial for measuring the effectiveness of your email campaigns and determining the return on investment (ROI). A high conversion rate indicates that your emails are resonating w