Table of Contents What Is Evergreen Content? Why Evergreen Content Matters for SEO Real Case Study: My 18-Month Traffic Climber How to Create Content That Lasts Final Thoughts: Be the Tortoise, Not the Hare Evergreen content isn’t seasonal, trendy, or viral. It doesn’t rely on current events or TikTok algorithms. It’s the kind of content that stays relevant—no matter the year. Think: “How to start a blog” “Best email marketing strategies for small business” “SEO checklist for beginners” People search for this kind of content every day, every year. That’s the magic of evergreen. Why Evergreen Content Matters for SEO Google has a thing for content that performs well over time. Here’s why you should love it too: Long-Term Rankings: Evergreen articles can stay on the first page for years with minor updates. Compounding Traffic: They start slow but keep growing—like good investments. Fewer Up...
